ba60f6118d1e33cbb5462e 20240521031110946 beie:beie director@blueeyesintelligence.org WEB-FORM International Journal of Recent Technology and Engineering (IJRTE) IJRTE 22773878 10.35940/ijrte.2277-3878 https://www.ijrte.org/ 05 30 2024 13 1 Department of Informatic & Computing, University Sultan Zainal Abidin, Terengganu, Malaysia. Nurul Nadzirah Bt Adnan https://orcid.org/0009-0003-6225-708X Mohd Khalid Bin Awang Department of Informatic & Computing University Sultan Zainal Abidin, Terengganu, Malaysia. Any sector faces a huge obstacle when it comes to retaining existing customers. The percentage of consumers who have quit using a product or service is referred to as customer churn, and it is a vital indication that offers reliable information about this percentage. When it comes to achieving long-term success in a market or industry, one of the most significant challenges that any company must face is the ability to keep their precious clients and to fulfill their needs. A review of the most significant studies on Customer Churn Prediction is presented in this paper so as to furnish the reader with an overview of frequently employed data mining methodologies and their respective performances. We provide the available statistics in addition to customer information in order to approximate customer attrition. The time period encompassing the survey extends from 2003 to 2023. During the process of Customer Churn Prediction, we identified the issues and difficulties that were linked with it and offered guidance and potential remedies. 05 30 2024 5 15 CC-BY-NC-ND 4.0 10.35940/BEIESP.CrossMarkPolicy www.ijrte.org true International Journal of Recent Technology and Engineering (IJRTE) Yes, This work is supported by Fundamental Research Grant Funding Scheme (FRGS/1/2023/ICT02/UNISZA/02/1) under the Ministry of Higher Education (MOHE) and University Sultan Zainal Abidin (UniSZA), Malaysia. No conflicts of interest to the best of our knowledge. No, the article does not require ethical approval and consent to participate with evidence. Not relevant. All authors have equal participation in this article. 10.35940/ijrte.A8030.13010524 https://www.ijrte.org/portfolio-item/A803013010524/