ba60f6118d1e33cbb5-1f25 20240320071021363 beie:beie director@blueeyesintelligence.org WEB-FORM International Journal of Recent Technology and Engineering (IJRTE) IJRTE 22773878 10.35940/ijrte.2277-3878 https://www.ijrte.org/ 03 30 2024 12 6 Department of Management Studies, Rajarajeswari College of Engineering Bangalore (Karnataka), India. Maheshwari Chikanal https://orcid.org/0009-0006-4682-1826 Sowmya Sathish Department of Management Studies, Don Bosco Institute of Technology, Bangalore (Karnataka), India. Satish Chandra Department of Management Studies, Jnanavikas Institute of Technology, Bangalore (Karnataka), India. In recent years, cryptocurrency has emerged as a decentralized virtual asset operating across a vast network of computers, free from centralized governmental control. Proposed legislation aims to establish a framework for a digital currency issued by the Reserve Bank of India (RBI). This study delves into the transformative impact of technology on payment systems and the awareness of investors about cryptocurrency. It explores factors influencing this awareness, particularly following India's Bitcoin surge, which notably attracted the younger generation to cryptocurrency. Conducting this study involved gathering responses from 110 investors using a non-probability snowball sampling method. The majority of investors surveyed fell within the 18 to 24 age range. Findings indicate that awareness predominantly spreads through social circles and online platforms, with male respondents exhibiting higher awareness levels than female counterparts. Moreover, higher educational qualifications correlate with heightened cryptocurrency awareness. Notably, a significant portion of respondents expressed interest in investing in cryptocurrency. 03 30 2024 12 16 CC BY-NC-ND 4.0 10.35940/BEIESP.CrossMarkPolicy www.ijrte.org true International Journal of Recent Technology and Engineering (IJRTE) I did not receive. No conflicts of interest to the best of our knowledge. No, the article does not require ethical approval and consent to participate with evidence. Not relevant. All authors have equal participation in this article. 10.35940/ijrte.F7998.12060324 https://www.ijrte.org/portfolio-item/F799812060324/