396e3d57186c1f28fcb4af3 20230720033524929 beie:beie director@blueeyesintelligence.org WEB-FORM International Journal of Recent Technology and Engineering (IJRTE) IJRTE 22773878 10.35940/ijrte.2277-3878 https://www.ijrte.org/ 07 30 2023 12 2 Department of Management Information System, College of Business Administration, Taif University, P.O Box 11099, Taif, 21944, Saudi Arabia. Lamia Alhazmi https://orcid.org/0000-0002-7027-5670 To succeed in today's data-driven economy, organizations must find ways to put their massive data stores to work competitively. This research delves into the possibility of using data object fusion techniques and, more significantly, consensus clustering to boost the efficiency of businesses in an area of expertise. A case investigation of the automotive service sector demonstrates potential results and puts theoretical knowledge into practice within an organization. Therefore, this study addresses the prospective benefits of data object fusion in the automotive service sector. Furthermore, by combining the findings of different clustering methods, consensus clustering can provide a more precise and reliable outcome. Moreover, a consistent representation of the data objects is obtained by applying this technique to disparate datasets acquired from different sources inside the organization, which improves decision-making and productivity in operations. The research highlights the significance of data quality and the selection of proper clustering techniques to achieve dependable and accurate data object fusion. The findings add to the expanding knowledge of using data-driven ways to enhance organizational performance in any emerging sector. 07 30 2023 26 33 CC BY-NC-ND 4.0 10.35940/BEIESP.CrossMarkPolicy www.ijrte.org true International Journal of Recent Technology and Engineering (IJRTE) No, We did not receive. No conflicts of interest to the best of my knowledge. No, the article does not require ethical approval and consent to participate with evidence. Not relevant. I am only the sole author of the article. 10.35940/ijrte.B7736.0712223 https://www.ijrte.org/portfolio-item/B77360712223/