Unfurling the Latest Patterns of Entertainment Consumption by Indian Audience: A Twitter Sentiment Analysis
Devesh Lowe1, Bhavna Galhotra2, Yukti Ahuja3
1Devesh Lowe, Assistant Professor, JIMS Rohini Sector, (Delhi), India.
2Bhavna Galhotra, Assistant Professor, JIMS Rohini Sector, (Delhi), India.
3Yukti Ahuja, Assistant Professor, JIMS Rohini Sector, (Delhi), India.
Manuscript received on 27 March 2019 | Revised Manuscript received on 04 April 2019 | Manuscript Published on 12 April 2019 | PP: 135-139 | Volume-7 Issue-6C April 2019 | Retrieval Number: F90440476C19/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: It is explicit that Online Video programming has emerged on the Indian entertainment landscape and is pleasantly thriving on binge watching, the “anytime, anywhere” content. By far, Television has been the most watched and trusted media for Indian audience but the OTT media has given an alternative channel for entertainment. In this paper the authors investigate viewership metrics by adjudging opinion through Tweets and studying them qualitatively and quantitatively. Tweets have been captured for popular TV shows and trending web series in the year 2018. Results showcase growing fondness for web content and are indicative of web based video programming sustenance. The study is a first of its kind in India meant to explore the urban audience viewership pattern using Twitter Sentiment Analysis.
Keywords: Television, Online Video Program, Web-based Program, Twitter Sentiment Analysis.
Scope of the Article: Patterns and Frameworks