Exploring Investor Awareness and Perceptions of Cryptocurrency
Maheshwari Chikanal1, Sowmya Sathish2, Satish Chandra3
1Maheshwari Chikanal, Department of Management Studies, Rajarajeswari College of Engineering Bangalore (Karnataka), India.
2Sowmya Sathish, Department of Management Studies, Don Bosco Institute of Technology, Bangalore (Karnataka), India.
3Satish Chandra, Department of Management Studies, Jnanavikas Institute of Technology, Bangalore (Karnataka), India.
Manuscript received on 09 January 2024 | Revised Manuscript received on 07 February 2024 | Manuscript Accepted on 15 March 2024 | Manuscript published on 30 March 2024 | PP: 12-16 | Volume-12 Issue-6, March 2024 | Retrieval Number: 100.1/ijrte.F799812060324 | DOI: 10.35940/ijrte.F7998.12060324
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In recent years, cryptocurrency has emerged as a decentralized virtual asset operating across a vast network of computers, free from centralized governmental control. Proposed legislation aims to establish a framework for a digital currency issued by the Reserve Bank of India (RBI). This study delves into the transformative impact of technology on payment systems and the awareness of investors about cryptocurrency. It explores factors influencing this awareness, particularly following India’s Bitcoin surge, which notably attracted the younger generation to cryptocurrency. Conducting this study involved gathering responses from 110 investors using a non-probability snowball sampling method. The majority of investors surveyed fell within the 18 to 24 age range. Findings indicate that awareness predominantly spreads through social circles and online platforms, with male respondents exhibiting higher awareness levels than female counterparts. Moreover, higher educational qualifications correlate with heightened cryptocurrency awareness. Notably, a significant portion of respondents expressed interest in investing in cryptocurrency.
Keywords: RBI, Probability, Cryptocurrency, Bitcoin.
Scope of the Article: Industrial and Manufacturing Engineering