Engineering Students Perception Towards Social Media Advertising for Social Causes, Vijayawada: An Empirical Study
B. Kishore Babu1, P. Pavan2
1B. Kishore Babu, Associate Professor, Koneru Lakshmaiah Education Foundation, Vaddeswaram, Guntur, (Andhra Pradesh), India.
2P. Pavani, IInd Year MBA, Koneru Lakshmaiah Education Foundation, Vaddeswaram, Guntur, (Andhra Pradesh), India.
Manuscript received on 23 March 2019 | Revised Manuscript received on 30 March 2019 | Manuscript published on 30 March 2019 | PP: 1901-1907 | Volume-7 Issue-6, March 2019 | Retrieval Number: F2914037619/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The advent of social media has been instrumental in providing consumers with quick, relevant and convenient information for social causes. Social media subject is vast which connects an individual to entire world. This media is more popular among the individuals to address social cause. This study concentrates on engineering student’s perception towards social cause advertisements in social media. This research mainly aims to know different types of social media advertisements for social causes, engineering student’s perception towards social media advertising for social causes, impact of demographical profile on perception towards social media advertising for social causes Materials and methods: A study was conducted at different engineering colleges and universities in around Vijayawada of Andhra Pradesh. A questionnaire was used to interview 150 engineering students. is used nowadays is social media. Social media subject is vast which connects an individual to entire world. This media is more popular among the individuals to address social cause. Repetitive exposure for the social cause advertisement is necessary to make an individual act. It is also same in case of engineering students where knowing the popular platform and promoting vigorously can create an impact among them. Keywords: Social media, Social cause, Perception, Engineering students.
Scope of the Article: Concrete Engineering