Blockchain Based Loyalty Platform
Manjunatha M S1, S Usha2, Chaya Bhat C3, Manu R4, Kavya S5
1Manjunatha M S, UG Students, Department of Computer Science and Engineering, Raja Rajeswari College of Engineering, Bengaluru Bengaluru (Karnataka), India.
2S Usha, Department of Computer Science and Engineering, Raja Rajeswari College of Engineering, Bengaluru (Karnataka), India.
3Chaya Bhat C, Department of Computer Science and Engineering, Raja Rajeswari College of Engineering, Bengaluru (Karnataka), India.
4Manu R, Department of Computer Science and Engineering, Raja Rajeswari College of Engineering, Bengaluru (Karnataka), India.
5Kavya S, Professor, Department of Computer Science and Engineering, Raja Rajeswari College of Engineering, Bengaluru (Karnataka), India.
Manuscript received on 11 May 2019 | Revised Manuscript received on 19 May 2019 | Manuscript Published on 23 May 2019 | PP: 1648-1653 | Volume-7 Issue-6S5 April 2019 | Retrieval Number: F12930476S519/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Attracting customers towards business has been a challenging area today and also it has been a tough task to have continuous engagement with customers towards their business using traditional marketing strategies. The main aim of our project is to provide a block chain based loyalty platform to have continuous engagement with the customer and a business to transact for the services offered by the brands and stores through smart ads. This concept is mainly drawing the attention of the customer, so they are attracted towards the products and will make them to buy from the stores or brands. Advertisements are the key attraction which includes Pop Ads, Store Ads and Brand Ads. So here we are providing loyalty points for the users who make purchases through these smart ads and these loyalty points can be used in other platforms which are registered under this network.
Keywords: Block Chain, Smart ads, Loyalty Program.
Scope of the Article: Block Chain-Enabled IoT Device and Data Security and Privacy