Self-Engagement in Avitourism: A Case of Taman Negara Bird Count (TNBC2017) Malaysia
Khatijah Omar1, Muhammad Abi Sofian Abdul Halim2, Hazman Samsudin3, Zaleha Mohamad4, Isma Rosila Ismail5, Siti Nur ‘Atikah Zulkiffli6
1Khatijah Omar, Associate Professor, UMT, Malaysia.
2Muhammad Abi Sofian Abdul Halim, Senior Lecturer, School of Maritime Business and Management, Malaysia.
3Hazman Samsudin, Senior Lecturer, School of Economics and Social Development, Malaysia.
4Zaleha Mohamad, Senior Lecturer, Center for Basic & Liberal Education, Malaysia.
5Isma Rosila Ismail, Senior Lecturer, Center for Basic & Liberal Education, Malaysia.
6Siti Nur ‘Atikah Zulkiffli, Senior Lecturer, School of Maritime Business and Management, Malaysia.
Manuscript received on 10 May 2019 | Revised Manuscript received on 19 May 2019 | Manuscript Published on 23 May 2019 | PP: 1526-1530 | Volume-7 Issue-6S5 April 2019 | Retrieval Number: F12710476S519/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In most parts of the world, tourism is the sector that has been found to be the fastest-growing economically and avitourism, which is a part of ecotourism, is growing in trend. However, the local market potential of birding or avitourism in many developing countries, including Malaysia, is yet to be further explored despite its rapid growth globally. Many previous researchers agreed that avitourism has high potential in bringing significant social and economic benefits to local communities. Thus, the aim of this study is to investigate the aspect of youth engagement in birding activities and its implication for future avitourism.
Keywords: Tourism, Ecotorism, Avitorism Potential, Young Birders.
Scope of the Article: Social Sciences