Factors Influencing the Intension to Use Food Online Order and Delivery Appvia Platforms-Using Tam(Technology Acceptance Model)
S. Preetha1, S. Iswarya2
1S. Preetha, Professor, Department of Management Studies, VISTAS, Chennai (Tamil Nadu), India.
2S. Iswarya, Research Scholar, Department of Management Studies, VISTAS, Chennai (Tamil Nadu), India.
Manuscript received on 08 May 2019 | Revised Manuscript received on 19 May 2019 | Manuscript Published on 23 May 2019 | PP: 1141-1147 | Volume-7 Issue-6S5 April 2019 | Retrieval Number: F11930476S519/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: FOOD App is increasingly downloaded and used by a class of people having smart phones. The frequency of usage and the determinants which engage people to use this app has not been assessed. This study aims to estimate the factor influencing the intension to use FOOD (Food Online Order and Delivery) App via Platforms. The experimental validation of the Technology Acceptance Model is used, to quantify the intension to use. Perceived Ease of Use and Perceived Usefulness being measured using FOOD app quality (via Platform).Perceived ease of use and Perceived Usefulness together measures the intension to use. The FOOD App Quality is measured in three dimensions as system quality, Information quality and Service quality. The model empirically proved to be good fit using TAM. This is a primary study in FOOD App via platform adaption using TAM.
Keywords: Food Online order and Delivery Via Platforms, Technology Acceptance Model, TAM, Perceived Ease of Use, Perceived Usefulness, Intension to use, Food Mobile App Quality.
Scope of the Article: Online Learning Systems