An Insight of Pedagogical Innovation in Entrepreneurship Education among UiTM Students
Muhammad Addin Burhanuddin1, Siti Farrah Shahwir2, Norlina M. Ali3, Joeaiza Juhari4
1Muhammad Addin Burhanuddin, Faculty of Business Management, Universiti Teknologi MARA, Malaysia.
2Siti Farrah Shahwir, Faculty of Business Management, Universiti Teknologi MARA, Malaysia.
3Norlina M. Ali, Faculty of Business Management, Universiti Teknologi MARA, Malaysia.
4Joeaiza Juhari, Faculty of Business Management, Universiti Teknologi MARA, Malaysia.
Manuscript received on 25 March 2019 | Revised Manuscript received on 04 April 2019 | Manuscript Published on 27 April 2019 | PP: 208-214 | Volume-7 Issue-6S2 April 2019 | Retrieval Number: F10310476S219/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study aims to identify the best method used in developing interest among students in entrepreneurship field as a choice of career in future. The current pedagogical innovation implemented in UiTM consists of in class session, talk and seminars by key success of entrepreneur, consultancy, simulation, academic visit and business plan project/report. The finding of this research aims to determine whether entrepreneurship course in university matches the needs of undergraduate or not. Data collected through survey and direct interviews with respondents who are in final year students undertaking entrepreneurship course. The paper is hoped to contribute towards improving the quality of teaching in UiTM who identified as entrepreneurial university by using the best approach in delivering knowledge and experience.
Keywords: Entrepreneurship, Interest, Method, Learning, Students.
Scope of the Article: Smart Learning and Innovative Education Systems