A Study on Factors Inluencing the Adoption of a Crowdsourcing Mobile Application among Generation Y and Z in Maldives
Mohamed Munawwar Ali1, Mazuwin Binti Haja Maideen2
1Mohamed Munawwar Ali, Faculty of Business Management, Asia Pacific University of Technology & Innovation, Malaysia.
2Dr. Mazuwin Binti Haja Maideen, Faculty of Business Management, Asia Pacific University of Technology & Innovation, Malaysia.
Manuscript received on 06 February 2019 | Revised Manuscript received on 12 February 2019 | Manuscript Published on 19 February 2019 | PP: 370-388 | Volume-7 Issue-5S January 2019 | Retrieval Number: ES2170017519/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The research aims to identify the factors that would influence the Generation Y & Z to adopt a mobile crowdsourcing app in Maldives. The factors studied were i.e. Perceived Usefulness, Social influence, Hedonic Motivation and Perceived risk and its implication on behavioural intention to adopt crowdsourcing app targeted towards housing, repairing, property & maintenance sector among generation Y and Z in Maldives.A total of 107 respondents were selected where 53.77% represented generation Y and 46.73% represented generation Z. All the respondents were employed and thereby receiving some form of income. Four hypotheses were used to test how the factors impact the behavioural intention to adopt crowdsourcing mobile application in Maldives. The hypotheses were analysed using three statistical measures that is the Pearson Correlation, linear regression and ANOVA.Increase in three independent variables which is Perceived usefulness, Social influence and Hedonic motivation resulted in escalation of behavioural intention to adopt crowdsourcing mobile application. Thus, these three behavioural variables were found to have a positive correlation with behavioural intention. On the other hand, Perceived risk which is another independent variable were found to have a negative correlation with behavioural intention, meaning the higher the perception of risk is associated with using the mobile application, the lesser the intention to use the crowdsourcing mobile application will be. Moreover, it was found that Gen Y, the older generation had a higher behavioural intention to adopt the mobile crowdsourcing app with higher perceived usefulness, higher social influence and higher hedonic motivation than the Generation Z the younger generation. Additionally, women were found to have higher perceived risk than men. Yet women were more hedonically motivated than men while men were socially influenced than women in adoption of mobile application.
Keywords: Crowdsourcing Mobile Application, Generation Y And Z, Maldives, Repair and Maintenance, Perceived Usefulness, Social Influence, Hedonic Motivation, Behavioural Intention.
Scope of the Article: Mobile Applications and Services for IoT