Factors Influencing Parents Decision in Selecting Private Schools in Chittagong City, Bangladesh
Subaashnii Suppramaniam1, Janitha Kularajasingam2, Nusrath Sharmin3
1Subaashnii Suppramaniam, Faculty of Business Management, Asia Pacific University of Technology and Innovation Malaysia.
2Janitha Kularajasingam, Faculty of Business Management, Asia Pacific University of Technology and Innovation Malaysia.
3Nusrath Sharmin, Faculty of Business Management, Asia Pacific University of Technology and Innovation Malaysia.
Manuscript received on 06 February 2019 | Revised Manuscript received on 12 February 2019 | Manuscript Published on 19 February 2019 | PP: 318-330 | Volume-7 Issue-5S January 2019 | Retrieval Number: ES2161017519/19©BEIESP
Open Access | Editorial and Publishing Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The purpose of this research is to examine the factors influencing the parents’ decision in selecting private schools in Chittagong city, Bangladesh. The factors are school popularity, school quality, future option, parents’ income level and parents’ educational level. There has been many researches on parents’ involvement on school selection and related factors which influence them to select private schools. The current study conducted in the port city of Bangladesh as it is not possible to cover the whole country with 3 months. This is conclusive research used quantitative approaches. 150 questionnaires have been send to the parents of 4 private school students through online survey and 110 responded. The results were analyzed through SPSS using correlation and multiple regression to find the answers for the hypothesis. In the results, it showed that school popularity, school quality, future option and parents’ income level have a relationship with private school selection but parents’ educational level doesn’t have a relationship with private school selection in Chittagong city. The factors influence parents’ decisions are school quality, future option, parents’ income level, but school popularity and parents’ educational level doesn’t influence parents’ decision in selecting private schools in Chittagong, Bangladesh.
Keywords: School Choice, Private School, Parents Decision.
Scope of the Article: Social Sciences