E5858018520

The use of Smartphone and Social Media of Students to Enhance Individual Learning Styles in Forming Entrepreneurship Competence
Jajat Sudrajat¹, Meiryani², Ali Rahman³, Agung Hari Sasongko⁴, Glory A Guzman^5
1Jajat Sudrajat*, Management, School of Business Management, Bina Nusantara University, Jakarta, Indonesia.
²Meiryani, Accounting Department, Faculty of Economics and Communication, Bina Nusantara University, Jakarta, Indonesia.
³Ali Rahman, Management, School of Business Management, Bina Nusantara University, Jakarta, Indonesia.
⁴Agung Hari Sasongko, Management, School of Business Management, Bina Nusantara University, Jakarta, Indonesia.
⁵Glory A Guzman, Management, School of Business Management, Bina Nusantara University, Jakarta, Indonesia.
Manuscript received on January 02, 2020. | Revised Manuscript received on January 15, 2020. | Manuscript published on January 30, 2020. | PP: 2365-2369 | Volume-8 Issue-5, January 2020. | Retrieval Number: E5858018520/2020©BEIESP | DOI: 10.35940/ijrte.E5858.018520
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The purpose of this learning is to determine individual learning styles by using smartphones in forming entrepreneurial competencies, in an effort to improve the quality of entrepreneurship learning in class with lecturers, doing assignments in class or outside the class as a group, using smartphones and utilizing social media to get business ideas and creating assignment reports. Smartphones and social media that are brought by students and lecturers at any time have not been optimized for entrepreneurship learning, even most lecturers forbid students from opening smartphones while studying in class. The participants of this study were students of Bina Nusantara University from the Faculty of Economics and Communication, Faculty of Engineering, Faculty of Humanities, School of Computer Science and School of Information System. This research uses the Research Development method, which is a series of processes or steps to develop entrepreneurship learning innovations in the classroom by optimizing smartphones and social media, as a medium for classroom learning aids. The results of this study found that 39.6% of students used smartphones to study, 22.0% were used to build relationships, 5.8% for entertainment or reading news, 25.4% for businesses and 7.2% for documentation. Research shows that student learning styles have an influence on the formation of entrepreneurial competencies in building relationships and business that is equal to 47.4%. The greatest amount of influence simultaneously individual learning styles on entrepreneurial competence is 39.6% for learning. Based on the results of this study, it is suggested as follows: (1) the entrepreneurship learning curriculum is always made to improve ability and have competent entrepreneurial trust (Personal Maturity), because 39.6% of students do business using smartphones; (2) facilities and infrastructure to support the teaching and learning process must be continuously evaluated to function and support smartphone media.
Keywords: Individual Learning Style, Entrepreneurial Competence, Personal Maturity, Smartphone.
Scope of the Article: Online Learning Systems.