Role of Strategic Management and New Trends in Strategic Thinking in Current Scenario
Deepa Sharma1, C.Vankateswaran2
1Deepa Sharma*, Management, Maharishi Markandeshwar (Deemed to be University), Mulllana, India.
2Dr. C.Vankateswaran, Management, Maharishi Markandeshwar (Deemed to be University) Mullana, India.
Manuscript received on January 05, 2020. | Revised Manuscript received on January 25, 2020. | Manuscript published on January 30, 2020. | PP: 4397-4400 | Volume-8 Issue-5, January 2020. | Retrieval Number: E4939018520/2020©BEIESP | DOI: 10.35940/ijrte.E4939.018520
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Today era every person needs to be fame, profit and success. To fulfill own dreams to meet the competitions in competitive world. Every person to fulfill his dreams to makes some strategies. Because strategy help us to achieved the organizational and individual goals. A Strategy is concerned with the direction in which human and physical resources to be use to maximize the chances of achieving organizational objectives. It means of putting a policy in to effect within certain time limits. Strategies main focuses on objectives, in other words you can say that strategies are means to an end. The main purpose of Strategy is to be solving the business problems, help to managers to improve his managerial powers, and optimum utilization of scares resources etc. Managers also play a vital role in the companies because they can guide to their subordinates through decisions taken in accordance with the strategies from time to time even through subordinates are operating at different places. In any further situation should be controlled by managers through the strategy employee’s activities on the workplace. Strategies guide to individuals of different areas of operations are properly guided so as to reduce respective actions leading thereby to have perfect cooperation. All managerial actions are taken as per strategies framed such as the policies specify routes towards anticipated goals. Strategy is a integrated, complete and included plan designed to assure that the basic objectives of the undertaking are achieved.
Keywords: Strategic Management, Business Strategy and Strategic Planning.
Scope of the Article: Data Base Management System.