The Role of Technology Acceptance Model on WhatsApp’s Official Usage in Malaysian HEIs
Rana Mohsin Ali1, Anuar Shah Bin Bali Mahomed2, Raja Nerina Raja Yusof3, Muhammad Irfan Afzal4, Ahmad Adzri Bin Abdul Halim Shah5
1Dr. Rana Mohsin Ali, PhD, Assistant Professor, Iqra University Islamabad, Pakistan.
2Dr. Anuar Shah Bali Mahomed, PhD, Associate Professor, University Putra Malaysia.
3Dr. Raja Nerina Binti Raja Yusof, PhD, Associate Professor, University Putra Malaysia.
4Muhammad Irfan Afzal, PhD Candidate, Putra Business School, Malaysia.
5Ahmad Adzri Bin Abdul Halim Shah, Undergraduate student, University Putra Malaysia.
Manuscript received on January 02, 2020. | Revised Manuscript received on January 15, 2020. | Manuscript published on January 30, 2020. | PP: 270-273 | Volume-8 Issue-5, January 2020. | Retrieval Number: D9725118419/2020©BEIESP | DOI: 10.35940/ijrte.D9725.018520
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The revolutionary developments in information and communication technologies have drastically changed the way we communicate in our personal as well as professional life. Traditionally email was considered as formal mean of communication in organisations but now a days its common to use social networking apps for official communication. WhatsApp in this regard have so much importance as it is being used in various industries because of its security, immediacy, and easy to use features. This paper studies the role of technology acceptance model (TAM) on adoption of WhatsApp for official communication and information sharing. The sample was collected from 328 respondents from 10 Malaysian universities using survey technique. The data was analysed using SMART-PLS. The findings of the research confirm that perceived usefulness and perceived ease of use are the key constructs for adoption of WhatsApp as channel for official communication. Furthermore, the limitations and future directions of the study are also recommended.
Keywords: WhatsApp, SMART-PLS, Technology Acceptance Model, Malaysian universities, Official Communication, Social Networks.
Scope of the Article: Wireless Communications.