Market Segmentation of Buying Behavior of Consumers of Health Care Products in Chandigarh India
Geeta Kumari1, Varsha2, K. M. Pandey3
1Geeta Kumari, Department of Management, Eternal University, Himachal Pradesh, India.
2Varsha, Department of Management, Eternal University, Himachal Pradesh, India.
3K. M. Pandey*, Department of Mechanical Engineering, National Institute of Technology Silchar, Assam, India.
Manuscript received on November 15, 2019. | Revised Manuscript received on November 23, 2019. | Manuscript published on November 30, 2019. | PP: 610-614 | Volume-8 Issue-4, November 2019. | Retrieval Number: D7872118419/2019©BEIESP | DOI: 10.35940/ijrte.D7872.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In this research paper , a study has been con ducted on market sgmentation of buying behavior of customers of health care products in Chandigarh city of India.The majority of the respondents (41.7%) were influenced by the strategies followed by advertising and the media. • The majority of the respondents (40%) disagreed for a usable product due to lack of availability of the full range of product in one company.• The majority of the respondents (61.7%) were excited about a new product due to inner curiosity.
Keywords: Segmentation, Buying Behavior, Haircare Products, Customers, Random Sampling.
Scope of the Article: Marketing and Social Sciences.