Consumer Perception towards Paytm with Special Reference to Kanyakumari District
Ashlin Nimo JR1, Ganesh Kumar R2
1Ashlin Nimo JR , Assistant Professor, School of Management, VelTech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Chennai, Tamilnadu, India.
2Dr. Ganesh Kumar R, Assistant Professor, School of Management, VelTech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Chennai, Tamilnadu, India.
Manuscript received on November 20, 2019. | Revised Manuscript received on November 28, 2019. | Manuscript published on 30 November, 2019. | PP: 7779-7781 | Volume-8 Issue-4, November 2019. | Retrieval Number: D5384118419/2019©BEIESP | DOI: 10.35940/ijrte.D5384.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: We are living in a digital world where shopping is in its peak. In order to ease the payment procedure of the shoppers, the concept of Fintech emerged. Without the use of any cards, one can do shopping and make payment with the help of digital wallets. There are several digital wallets applications in India and Paytm is popular among them. We need to keep money in our paytm account and that can be used for making payments. The objective of this paper is to analyze the customer perception towards Paytm and the factors influencing customers to use Paytm in Kanyakumari District.
Keywords: The Concept of Fintech Emerged..
Scope of the Article: Advance Concept of Networking and Database.