Customer Perception Towards Food Ordering Mobile Applications [FOMA] Services
M. Shanmugavel1, B. Devamaindan2
1M. Shanmugavel, Ph.D, Department of Commerce Business and Management Studies, University of Madras, Chennai (Tamil Nadu), India.
2Dr. B. Devamaindan, Associate Professor, Department of Management Studies, Institute of Distance Education, University of Madras, Chennai (Tamil Nadu), India.
Manuscript received on 29 November 2019 | Revised Manuscript received on 21 December 2019 | Manuscript Published on 31 December 2019 | PP: 219-224 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10831284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1083.1284S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This empirical study was aimed to explore the factors of food ordering mobile application (FOMA) services perception and usage among the customers in Chennai city. This research was adopted exploratory and empirical research design and structured questionnaire was used to gather the perception of users residing in Chennai city. The data collected were subjected to analysis using statistical tools such as percentage analysis, descriptive analysis, factor analysis, cluster and discriminant analysis has been applied to explore the findings. The result indicates that seven factors has been extracted out of 20 FOMA services perception variables and three cluster groups were significantly classified among the users of FOMA services. The researchers concluded that online food ordering service providers are suggested to attract more food suppliers in nook and corner of the city to attract and serve more customers in near future to meet the expected increase in the demand.
Keywords: FOMA Services, Mobile Applications, Food Industry, Customer Perception and Usage.
Scope of the Article: Innovative Mobile Applications