Brand Reputation in Indian Marketing Environment
S. Sujatha
S. Sujatha, Research Scholar, Department of Commerce, Bharathiar University, Coimbatore (Tamil Nadu), India.
Manuscript received on 01 December 2019 | Revised Manuscript received on 22 December 2019 | Manuscript Published on 31 December 2019 | PP: 319-322 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10681284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1068.1284S319
Open Access | Editorial and Publishing Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Brand reputation begins by using completely records of the term “Brand.” It incorporates growing a promise, production that promise and upkeeps the scenario. Brand Reputation is not something however an act of making and maintaining the emblem. Branding makes clients committed to your business. A strong brand differentiates your products from the opposition. It gives a nice photograph of your company. Brand Reputation consists of coping with the tangible and intangible characteristics of the emblem. In the case of product brands, the tangibles encompass the product itself, charge, packaging, and so on. Although within the case of carrier manufacturers, the tangibles encompass the clients’ enjoy. The intangibles include emotional effect on the product/company. Branding is assembling of numerous advertising and marketing blend medium into a whole to present you an identity. It is not whatever however shooting your patron’s thoughts collectively together with your brand name. It gives a photograph of a skilled, massive and reliable enterprise. In this observe to show problems, thing and evaluation an emblem Reputation in Indian Marketing environment.
Keywords: Brand Reputation, Indian Marketing.
Scope of the Article: Marketing and Social Sciences