Customers’ Perception Towards Mobile Banking with Reference to Chennai City
R. Purushothaman
Dr. R. Purushothaman, PG Research, Assistant Professor, Department of Commerce, Guru Nanak College Autonomous, Chennai (Tamil Nadu), India.
Manuscript received on 30 November 2019 | Revised Manuscript received on 22 December 2019 | Manuscript Published on 31 December 2019 | PP: 312-315 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10661284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1066.1284S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: India is a developing and leading country in the field of technology. We are facing the fourth industrial revolution. In this era, technology advancement plays a crucial role in all the part of industries. In banking sectors also technology plays an important role. Due to the technology advancement traditional banking operations are changing to modern banking methodologies. One of the most important modern banking methods is Mobile Banking or M-Banking. This study attempts to fathom the customers’ perception towards M-Banking with reference to Chennai city. The aim of the study is to know the reasons for using M-Banking services by the respondents and to identify the level of awareness of the respondents. In the sample survey method, questionnaire technique is used to collect the primary data. The sample size is 60 banking customers in Chennai city. After analysing the data, it is observed that banks and government need to motivate and create awareness among the customers to widely use M-Banking services.
Keywords: Banking Customers, Technology, Mobile Banking and Customers Perception.
Scope of the Article: Mobile Agents