Consumer Satisfaction on Health Drinks With Specific to Horlicks in Vellore City
R. Sugumari
R. Sugumari, Assistant Professor, Department of Commerce, Thiruvalluvar University College of Arts And Science, Arakkonam (Tamil Nadu), India.
Manuscript received on 27 November 2019 | Revised Manuscript received on 19 December 2019 | Manuscript Published on 31 December 2019 | PP: 22-24 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10361284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1036.1284S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Consumer is called as king in the market. The user’s behaviour and perspective helps to find the powerful strategies and techniques by all the manufactures for securing abundant competitive advantagesin the market. In the LPG era people want tosurvive successfully so they need work for which energy and stamina are essential they acquired them from balanced health drinks. Good health indicates happy life and also an effective and efficient performance is not possible without good health. There are varieties of brands of health drinks but in this study only Horlicks is consider most and preferred by the consumers. The study generally concentrated on common price level, quality of the product, satisfaction level, public awareness and consumer preference of Horlicks.
Keywords: Consumer Satisfaction, Consumer Awareness, Horlicks and Price.
Scope of the Article: Healthcare Informatics