Users’ Experience towards the Use of Mobile Applications
R. Uma
Dr. R. Uma, Associate Professor, Department of Commerce, Anna Adarsh College For Women, Chennai (Tamil Nadu), India.
Manuscript received on 29 November 2019 | Revised Manuscript received on 21 December 2019 | Manuscript Published on 31 December 2019 | PP: 183-185 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10281284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1028.1284S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In this digital era, with day to day inventions and innovations, business and service firms are struggling hard to remain successful. Today, more and more interactions occurs online through mobile devices.Mobile applications (apps) have become a popular tool for business marketing and customer engagement. There is a persistent need for all business and e-commerce ventures to be mobile-friendly.The main aim of this paper is to have a clear understanding about the mobile users experience with the various mobile applications (apps) which they use frequently.The questionnaire method has been applied to collect data from 60 respondents .The findings of the study would help to provide strategies for marketers which can be adopted for creating a superior customer experience.
Keywords: Mobile Apps, Usage Pattern, Users Experience And Satisfaction.
Scope of the Article: Innovative Mobile Applications