Employee Engagement Strategies in Software Companies in Chennai
Keerthana Y. H1, T. K. Avvai Kothai2
1Keerthana Y.H, Ph.D Research Scholar, Department of Commerce, Guru Nanak College Autonomous, Chennai (Tamil Nadu), India.
2Dr. T.K. Avvai Kothai, P.G Research, Associate Professor, Department of Commerce, Guru Nanak College (Autonomous), Chennai (Tamil Nadu), India.
Manuscript received on 28 November 2019 | Revised Manuscript received on 20 December 2019 | Manuscript Published on 31 December 2019 | PP: 81-86 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10051284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1005.1284S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The level of enthusiasm an employee feels towards the job is called as Employee Engagement. An engaged employee cares about his performance and its effect on the organization. It is an internal state of mind that binds together work force, commitment and satisfaction in an employee. The organization has to look after its employees so that they can satisfy their customers. The management has to find out what the employees want so that the ultimate goal of organization is achieved. Strategies like Transparency, Empowerment, Purpose, Behaviour and Listening can be used to engage the employees. This study mainly focuses on the engagement strategies applied in selected software companies in Chennai and also aims to explore the strategies that drive employee engagement in software companies. This empirical paper also seeks to find the effect of the identified strategies on employee engagement.
Keywords: Employee Engagement, Organizational Performance and Strategies.
Scope of the Article: Software Engineering & Its Applications