Role of Artificial Intelligence in Social Media Marketing
Victoria Henry
Ms. Victoria Henry, Research Scholar, Assistant Professor, Department of Commerce, Stella Maris College, University of Madras, Chennai (Tamil Nadu), India.
Manuscript received on 28 November 2019 | Revised Manuscript received on 20 December 2019 | Manuscript Published on 31 December 2019 | PP: 66-69 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10011284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1001.1284S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This presented review paper encompasses all the ongoing trends of the Artificial Intelligence. This review evaluates the possibilities of Artificial Intelligence (AI) in social media marketing. This review paper aims to study the potential of AI in the social media marketing. This review paper fulfils the objectives of simulation of AI in the business organisations to enhance marketing which will in return increase sales. The paper aims examines the possibilities and strengths of AI. This review paper will explore the intervention of AI into marketing arena. The review flows from the general to specific. It evaluates the effect of AI on both the society as a whole and also specifically on the business organisation. It assesses the effect of AI on both the Social media and the business.
Keywords: Artificial Intelligence, Virtual Reality, Augmented Reality, Marketing, Business Organisation, Media, Social Media, Social Media Marketing, Influencer Marketing.
Scope of the Article: Marketing and Social Sciences