Digital Marketing of Women Fashion Products towards Entrepreneurs Perspective in Chennai City
S.Soniya1, S.Sudhamathi2
1Mrs. S.SONIYA, Ph.D Full –Time Scholar, Under RUSSA fellower 2.0, Alagappa Institute of Management, Alagappa University, Karaikudi.
2Dr. S.SUDHAMATHI, Assistant Professor, Alagappa Institute of Management, Alagappa University, Karaikudi.
Manuscript received on November 11, 2019. | Revised Manuscript received on November 20 2019. | Manuscript published on 30 November, 2019. | PP: 11141-11146 | Volume-8 Issue-4, November 2019. | Retrieval Number: C5663098319/2019©BEIESP | DOI: 10.35940/ijrte.C5663.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Digital Marketing Plays An Important Role In Today’s Technology World To Purchase Of Products. Our World Becomes Digitalized With The Development Of Technology. Because Most Of The Consumers Are Using Smart Phones, With The Usage Of Smart Phone They Are Purchasing The Products Through Popular Websites Such As Amazon, Flipkart Etc. Female Entrepreneurs Are Women Who Arrange And Handle An Endeavor, Particularlya Industry.Women Entrepreneurs Are Now Selling The Products Through Online Websites And They Are Earning More Income Through Marketing The Fashion Products. Nowadays 58.5 Million Entrepreneurs In India, Nearly 14% Are Women. Indian Women Owned Business Provide Employment For 13.45 Million People About 1/3 Of Indian Women Entrepreneurs Work In The Fashion Sector, Followed By Manufacture And Retail Trade. The Researcher Has Used Non-Probability Sampling Method In That Convenience Sampling Method Was Used In The Study Area. The Researcher Has Selected 50 Women Entrepreneurs In Chennai City. The Tools Used For The Analysis Is Chi-Square, Anova And Percentage Analysis. Therefore, This Papermainly Focuses On Entrepreneur’s Opinion Towards Digital Marketing In Chennai City.
Keywords: Digital Marketing, Women Entrepreneur, Online Selling, Marketing.
Scope of the Article: Marketing and Social Sciences.