Understanding the Attitudes and Purpose for the Usage of Self-service Technologies (SSTs) at the Airports
N.ThamaraiSelvan1, S.ThanigaiArul2
1Dr.Thamaraiselvan. Professor, Department of management studies, National Institute of Technology, Trichy
2S.Thanigai Arul. Sr. Assistant General Manager in Air India ltd, Chennai
Manuscript received on 09 August 2019. | Revised Manuscript received on 17 August 2019. | Manuscript published on 30 September 2019. | PP: 7034-7039 | Volume-8 Issue-3 September 2019 | Retrieval Number: C5057098319/2019©BEIESP | DOI: 10.35940/ijrte.C5057.098319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study tried to understand the intention of technology adoption for web-based self-service technology (SST) pertaining to the airline sector in India. A survey-based approach was employed to acquire 458 responses. These responses were obtained from passengers who were using the airline’s service. The passengers were from three international airports that are located in Chennai, Hyderabad, and Bangalore. The partial least square structural equation modeling technique was employed to investigate the hypothesis. To recognize the influences on web-based SST(endogenous variables), along with the concept of adoption purpose as per the air passengers’ perceptions, the initial qualitative study joined the resultant literature examination in correspondence with the interview with focus groups. The following are the exogenous factors applied in the study; apparent usefulness: apparent ease of usage, trustworthiness, perceived risk, supposed behavioral regulator, subjective standard, word-of-mouth reports, apparent playfulness, and approach and adaptation purpose. Results specify factors that suggestively affect the intention to employ SSTs. Theoretical as well as managerial implications are deliberated on.
Keywords: Airlines, Attitude, Intentions, Technology Readiness, SST.
Scope of the Article: Web Technologies