Digital Banking Services Awareness and its Preferences: HDFC Bank at Moradabad Region
Vipin Jain1, Chanchal Chawla2, Manoj Agarwal3, Rachit Agarwal4, Vibhor Jain5
1Dr. Vipin Jain, Director and Professor, Teerthanker Mahaveer Institute of Management and Technology (TMIMT), Teerthanker Mahaveer University, Moradabad (U.P), India.
2Dr. Chanchal Chawla, Associate Professor, Teerthanker Mahaveer Institute of Management and Technology (TMIMT), Teerthanker Mahaveer University, Moradabad (U.P), India.
3Dr. Manoj Agarwal, Associate Professor, Teerthanker Mahaveer Institute of Management and Technology (TMIMT), Teerthanker Mahaveer University, Moradabad (U.P), India.
4Dr. Rachit Agarwal, Director, United Resourcing Services Pvt. Ltd.
5Dr. Vibhor Jain, Associate Professor, Teerthanker Mahaveer Institute of Management and Technology (TMIMT), Teerthanker Mahaveer University, Moradabad (U.P), India.
Manuscript received on 28 November 2019 | Revised Manuscript received on 08 December 2019 | Manuscript Published on 16 December 2019 | PP: 618-624 | Volume-8 Issue-3S3 November 2019 | Retrieval Number: C13101183S319/2019©BEIESP | DOI: 10.35940/ijrte.C1310.1183S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Almost the whole world has been caught up in digitalization in recent years. Therefore, it could not stay behind the banking sector. It is time for cashless banking, which must be met by all the banks. HDFC Bank has developed a number of virtual banking facilities such as the net banking industry, Payz app, Chillr, etc., as the privately held pioneer in world class banking. Nevertheless, in order to capture the attention of the consumer, the focus of this research paper is on the creating a strong digital footprint on the market. This study is centered on an experimental study to evaluate people’s awareness of HDFC banking products and their preferences.
Keywords: Banking Digital Banking, Internet Banking, HDFC Bank, Digitalization, HDFC Bank.
Scope of the Article: Context Awareness and Personalization