Marketing of Women Self Help Groups Products (with Special Reference to Chennai City)
K. Prabhakar Raj Kumar1, D. Bhuvana2
1Dr. K. Prabhakar Raj Kumar, Associate Professor, Department of Commerce, Periyar University, Salem (Tamil Nadu), India.
2Dr. D. Bhuvana, Assistant Professor, Department of Commerce, St. Joseph’s College of Arts and Science, Hosur (Tamil Nadu), India.
Manuscript received on 28 November 2019 | Revised Manuscript received on 08 December 2019 | Manuscript Published on 16 December 2019 | PP: 607-613 | Volume-8 Issue-3S3 November 2019 | Retrieval Number: C13081183S319/2019©BEIESP | DOI: 10.35940/ijrte.C1308.1183S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Empowerment implies equal conditions to girls. It supplies more significant access to know-how as well as sources, greater liberty in decision making, higher potential to consider their lifestyles and flexibility from the irons troubled all of them through personalized, view and also technique becoming conscious of their own condition and setting, setting their personal schedules, developing area on their own, obtaining skill-sets, developing positive self-image, addressing problems, and developing self-reliance. It is actually certainly not merely a social as well as a political method, yet a personal one too – as well as it is not simply a procedure however a result too. Empowerment of girls creates them much more powerful to encounter the challenges of lifestyle, to beat the disabilities, handicaps, and inequalities. It makes it possible for ladies to discover their total identification and powers in all realms of life. The study is actually generally concentrated on the efficiency of SWOT aspects on the total assessment of Women Self Help Groups product in Chennai Metropolitan area.
Keywords: Self-image, Life Style.
Scope of the Article: Marketing and Social Sciences