The Success Factors of Mobile GPS Navigation Applications among Tourists in Malaysia
Fajar M.S.B1, Arshad Y.2, Tahir M.N.H.3, Syed Ibrahim S.N.4
1Fajar M.S.B, Fakulti Pengurusan Teknologi dan Teknousahawanan FPTT and Centre of Technopreneurship Development C-TeD, Universiti Teknikal Malaysia.
2Arshad Y, Centre of Technopreneurship Development C-TeD & Fakulti Pengurusan Teknologi dan Teknousahawanan FPTT, Universiti Teknikal Malaysia.
3Tahir M.N.H, Centre of Technopreneurship Development C-TeD & Fakulti Pengurusan Teknologi dan Teknousahawanan FPTT, Universiti Teknikal Malaysia.
4Syed Ibrahim S.N, Fakulti Perakaunan, Universiti Teknologi MARA, Cawangan Melaka, Malaysia.
Manuscript received on 21 November 2019 | Revised Manuscript received on 04 December 2019 | Manuscript Published on 10 December 2019 | PP: 462-471 | Volume-8 Issue-3S2 October 2019 | Retrieval Number: C11011083S219/2019©BEIESP | DOI: 10.35940/ijrte.C1101.1083S219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Smartphone users have increased tremendously in Malaysia in the last ten years. As smartphone users depend more on sophisticated and intelligent mobile devices to assist them in daily lives for better decision-making, this has prompted developers to develop more systems and applications suitable for them. One of the popular mobile applications for assisting travelers to locate their destinations is using Global Positioning System (GPS) technology. Regardless of any traveling purposes or types of users, these GPS navigation applications users prefer free or inexpensive, easy to access, and user-friendly systems and mobile applications. Google Maps is one of the freely available and popular applications that is used by around nine million users in the world. Researches on mobile applications developments were mostly based on Google Maps and its technology. Some of the recommendations by previous researchers include a further study on the factors that make Google Maps as a popular GPS navigation application in the world. Hence, this research targets to investigate the success factors of GPS navigation applications among smartphone users in Malaysia. A total of 402 tourists in Malaysia were selected to answer the questionnaires. The Statistical Package for Social Science (SPSS) analysis began with exploratory factor analysis to analyze the success factors and followed by multiple regression analysis to examine their relationships via hypotheses testing. The outcomes of the study revealed that system quality, information quality, perceived value, and perceived usefulness were significantly influencing user satisfaction. Therefore, this research helps future researches and software development company to understand in-depth details of the success factors of GPS navigation applications, as well the body of knowledge for satisfaction research for mobile applications.
Keywords: GPS Navigations, Success Factors, Tourism, Malaysia.
Scope of the Article: GPS and Location-Based Applications