Diagnostics of the Competitive Environment in the Animal Husbandry Products Market
Ludmila M. Stepasyuk1, Krystyna P. Dramaretska2, Zoia M. Titenko3, Nataliia D. Babiak4
1Stepasyuk Ludmila, Ph.D, Associate Professor, Department of Economics of Enterprise, І.N.Romanenko, National University of Life And Environmental Sciences of Ukraine.
2Krystyna Dramaretska, Ph.D, Associate Professor, Department of Economics Management, Y. S. Zavadskyi, National University of Life And Environmental Sciences of Ukraine.
3Zoia Titenko, Ph.D, Associate Professor, Department of Finance, National University of Life And Environmental Sciences of Ukraine.
4Babiak Nataliia, Ph.D Candidate, Professor, Department Economic Science, Corporate Finance and Controlling Kyiv National Economic Universit Vadym Hetman.
Manuscript received on 28 November 2019 | Revised Manuscript received on 06 December 2019 | Manuscript Published on 11 December 2019 | PP: 244-249 | Volume-8 Issue-3C November 2019 | Retrieval Number: C10411183C19/2019©BEIESP | DOI: 10.35940/ijrte.C1041.1183C19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The article examines the current state of development of the animal husbandry industry in Ukraine and investigates the degree of seller concentration in the meat and dairy market. Diagnostics of the competitive environment in the animal husbandry products market was carried out and the main factors that exert a direct impact on ensuring competitive production of the aforementioned products were studied. It was established that the development of the industry is characterized by volatility and alternating periods of unprofitability and low profitability, which is caused by a combination of technological and economic factors. It was proved that crisis phenomena in the animal husbandry industry are caused by the decrease in investment attractiveness, lack of economic interest in manufacturing products; imperfect economic regulation of the development of the industry by the government; deterioration of the logistical status of agricultural enterprises. It was substantiated that the reduction in the number of small producers strengthens the position of high-tech enterprises, which leads to an increase in the quality of manufactured products and enhances their competitiveness.
Keywords: Diagnostics, Animal Husbandry Industry, Competitiveness, Concentration, Competitive Environment, Market.
Scope of the Article: Marketing and Social Sciences