Website Usability of E-commerce Companies and Its Impact on Customer Attitude
Diksha Panwar1, Meena Negi2, Shivendra Chaudhary3
1Diksha Panwar, Assistant Professor, Department of Business and Marketing Management, Uttaranchal University, Dehradun (Uttarakhand), India.
2Meena Negi, Assistant Professor, Department of Management, Uttaranchal University, Dehradun (Uttarakhand), India.
3Shivendra Chaudhary, Assistant Professor, Uttaranchal University, Dehradun (Uttarakhand), India.
Manuscript received on 14 November 2019 | Revised Manuscript received on 03 December 2019 | Manuscript Published on 10 December 2019 | PP: 32-38 | Volume-8 Issue-3S2 October 2019 | Retrieval Number: C10061083S219/2019©BEIESP | DOI: 10.35940/ijrte.C1006.1083S219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Website usability is an important aspect for a website of electronic commerce as main objective of it lies in presenting the information as vividly as possible without any scope for ambiguity. Moreover the items should be placed appropriately under various heads along with the versatility of being operated on various browsers and gadgets. Hence the final goal of a website operator is to provide an unmatched experience to the users. Apart from developing websites for various objectives, they also cater to various different functions like information, business, services etc. There has been an explosion of e-commerce websites over the past few years that have changed the way business houses and customers engage in commerce related activities. Electronic Commerce can simply be stated as a method of purchasing, exchanging and selling in commerce related activities via internet. The websites of electronic commerce are divided into B2B, B2C, C2C and C2B. The prime aim of paper here is analyzing impact of a website’s usability on customer’s attitude. So to meet the objectives and infer the results, exploratory and descriptive research designs were used. To capture the data from the respondents, a survey was done with the help of a well structured questionnaire. A total of 350 respondents were approached for data collection. The data was captured using convenience and judgment sampling techniques. SPSS software was used to interpret the result.
Keywords: Website Usability, Customer Attitude, E-Commerce, Interface Development.
Scope of the Article: Social Sciences