Use of Internet Technologies by the Tourism Products Consumers in Ukraine
Raisa Kozhukhіvska1, Оlena Sakovska2, Svitlana Skurtol3, Serhii Kontseba4, Viktoriia Zhmudenko5
1Raisa Kozhukhіvska, Department of Tourism, Hotel and Restaurant Business, Uman National University of Horticulture, Uman, Ukraine.
2Оlena Sakovska, Department of Tourism, Hotel and Restaurant Business, Uman National University of Horticulture, Uman, Ukraine.
3Svitlana Skurtol, Department of Information Technology, Uman National University of Horticulture, Uman, Ukraine.
4Serhii Kontseba, Department of Information Technology, Uman National University of Horticulture, Uman, Ukraine.
5Viktoriia Zhmudenko Department of Management, Uman National University of Horticulture, Uman, Ukraine.
Manuscript received on 25 November 2019 | Revised Manuscript received on 05 December 2019 | Manuscript Published on 11 December 2019 | PP: 1-6 | Volume-8 Issue-3C November 2019 | Retrieval Number: C10011183C19/2019©BEIESP | DOI: 10.35940/ijrte.C1001.1183C19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The importance of modern information and communication technologies in the economic and social life has steadily increased. The Internet creates new opportunities to provide services and meet needs. Tourism enterprises are interested in making a big profit from their sales and want the customers to give their preferences to them. The article deals with the peculiarities of Internet use by the tourism services consumers. Determined that the compared to traditional advertising technologies, Internet makes it possible to provide a dialogue with the consumer, to establish feedback and, in terms of investment, it is much cheape. The data representing the social characteristics of the sphere of Ukrainian Internet consumers are generalized. The main reasons and motives for making online purchases by tourism services consumers are indicated. The barriers that hinder the further development of Internet commerce and the promotion of online tourism services have been identified. Quantitative and qualitative research on the use of tourism Internet services in Ukraine has been carried out. Has been summarized thet the among the main universal reasons that motivate the population to use І-services are: the time-saving; variety of proposals; convenience; overcoming geographical and temporary barriers; finance saving.
Keywords: Information Technologies, Internet, Internet Service, Tourism, Consumer.
Scope of the Article: Internet of Things