Managing the Competitiveness of the Enterprise in the Context of Transformational Change
Nataliia Kuprina1, Tetiana Stupnytska2, Kateryna Vaskovska3, Olga Boyko4, Khrystyna Baraniuk5, Tetiana Markova6
1Nataliia Kuprina, Department of Accounting and Audit, Odessa National Academy of Food Technologies, Odessa, Ukraine.
2Tetiana Stupnytska, Department of Accounting and Audit, Odessa National Academy of Food Technologies, Odessa, Ukraine.
3Kateryna Vaskovska, Department of Accounting and Audit, Odessa National Academy of Food Technologies, Odessa, Ukraine.
4Olga Boyko, Department of Accounting and Audit, Odessa National Academy of Food Technologies, Odessa, Ukraine.
5Khrystyna Baraniuk, Department of Accounting and Audit, Odessa National Academy of Food Technologies, Odessa, Ukraine.
6Tetiana Markova, Department of Accounting and Audit, Odessa National Academy of Food Technologies, Odessa, Ukraine.
Manuscript received on 20 March 2019 | Revised Manuscript received on 25 March 2019 | Manuscript published on 30 July 2019 | PP: 4909-4914 | Volume-8 Issue-2, July 2019 | Retrieval Number: B3706078219/19©BEIESP | DOI: 10.35940/ijrte.B3706.078219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Most enterprises currently regard customer loyalty as the primary tool for increasing their competitiveness (from among non-price methods). To test the theoretical results of the study, a dynamic client base management model was developed for a enterprise in the real sector of the economy, and on the basis of this model, a strategy was found to optimally manage the enterprise’s client base over an interval of 12 months, which would maximize the long-term cost of the client base. The control effect found using the gradient descent method, along with optimization of the company’s expenses and improvement of the customer base’s efficiency, will simultaneously allow you to control not individual clients, but groups of clients of the enterprise in accordance with the model developed in this study, adapted for groups of clients; to take into account differences in the customer behavior of customers and to track changes in the quality characteristics of the customer base. All this allows to increase the competitiveness of the enterprise significantly.
Index Terms: Competitiveness, Customer, Enterprise, Loyalty, Transformational Change.
Scope of the Article: Enterprise Software, Middleware, and Tools