Meta- Synthesis on Artificial Intelligence (AI): Imperatives for Branding
Nagaraju Kolla1, M. Giridhar Kumar2
1Dr. Nagaraju Kolla, Assistant Professor Dept. of Management Studies G. Pullaiah College of Engineering & Technology (Autonomous) Andhra Pradesh, India.
2Dr. M. Giridhar Kumar, Dean of Corporate Affairs G. Pullaiah College of Engineering & Technology (Autonomous) Andhra Pradesh, India.
Manuscript received on 2 August 2019. | Revised Manuscript received on 7 August 2019. | Manuscript published on 30 September 2019. | PP: 2251-2255 | Volume-8 Issue-3 September 2019 | Retrieval Number: B3268078219/19©BEIESP | DOI: 10.35940/ijrte.B3268.098319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Customers Can Establish 85% Of Their Relationship With The Organisations Without Interacting With A Human (Gartner Predicts, 2011). This Is Possible When The Machines Think And Act Like Humans. Artificial Intelligence (AI) Produces The Machines So That They Can Think & Act Like Human Beings. AI Has A Wide Range Of Applications But This Research Confines To AI Prospects And Implications On Brand Management. This Paper Aims To Identify Which AI Technologies Are Impacting Brand Identity; Explores AI Applications In Brand Promotions; And Investigates The Influence Of AI On Brand Equity. Meta Synthesis Was Used And The Major Findings Of The Research Include: AI Can Redefine The Brand Identity Framework (Smart Product, Smart Organisation, Brand Character And Symbols). Artificial Intelligence Optimizes The Brand Promotion And Reformulates The Brand Equity Factors.
KEYWORDS: Artificial Intelligence (AI), Brand Identity, Brand Promotions, Brand Equity Meta –Synthesis.
Scope of the Article: Automated Software Design and Synthesis