Farmers’ Perception towards Expanding on Existential System for Paddy Marketing
A.Elangovan1, N.Bharathi2
1Dr. A. Elangovan, Ph.D, Professor & Head, Department of Commerce, Periyar University, Salem (Tamil Nadu), India.
2N. Bharathi, Ph.D, Research Scholar, Department of Commerce, Periyar University, Salem (Tamil Nadu), India.
Manuscript received on 20 October 2019 | Revised Manuscript received on 25 October 2019 | Manuscript Published on 02 November 2019 | PP: 3948-3952 | Volume-8 Issue-2S11 September 2019 | Retrieval Number: B15350982S1119/2019©BEIESP | DOI: 10.35940/ijrte.B1535.0982S1119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Paddy is one of the major food crop in India. In Indian most of the states Tamil Nadu has huge cultivation of paddy. Rice production is source of income for every farmers. Over 90 % of the global rice is cultivate and selling in the Asian region comprising 80%of the universe production and consumed. Growth in Asian population (1.8 % per annum) in this region means an increase on demand for rice. Although the net availability of food grains has increased in 2013 at 229 million tonnes, but there will be a shortage of rice due to increased domestic needs coupled with export demand for rice in future.
Keywords: Paddy, Farmers . Marketing Channels, Market Intermediaries.
Scope of the Article: Marketing and Social Sciences