A Evaluation on the Product and Brand Management at Karlo Automobiles(P) Ltd, Patna
Gowtham Aashirvad Kumar1, A. Ravikumar2, Indhumathi.3
1Gowtham Aashirvad Kumar, Department of Management Studies, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
2A. Ravikumar, Department of Management Studies, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
3Indhumathi., Department of Management Studies, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
Manuscript received on 17 August 2019 | Revised Manuscript received on 08 September 2019 | Manuscript Published on 17 September 2019 | PP: 755-758 | Volume-8 Issue-2S8 August 2019 | Retrieval Number: B14820882S819/2019©BEIESP | DOI: 10.35940/ijrte.B1482.0882S819
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Product line must know the wants and needs of the client with regard to both the services or products of MARUTI.To assess the understanding of the channels and how they work.To understand whether the client receives the goods and services on time.Planning for better channeling and product improvement The study enables to know the best product possible.To discover the multiple variables that cause discontent to the client, and to overcome them with better strtegy.Channel the allocation that will make it possible to achieve and communicate to the client.This research expands its focus to the research of multiple financial, social and social aspects; geographical, and Political aspects of trade relation between India and the gulf countries.
Keywords: Automobiles, Brand Management.
Scope of the Article: Production