Purchase Decision towards Textile and Apparel Products
L. Sathees Kumar
Dr. L. Sathees Kumar, Assistant Professor, Department of Commerce, K. N. Govt. Arts College for Women A, Thanjavur (Tamil Nadu), India.
Manuscript received on 18 October 2019 | Revised Manuscript received on 25 October 2019 | Manuscript Published on 02 November 2019 | PP: 3239-3247 | Volume-8 Issue-2S11 September 2019 | Retrieval Number: B14230982S1119/2019©BEIESP | DOI: 10.35940/ijrte.B1423.0982S1119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study is conducted on the purchase decision towards textile and apparel products in Chennai city. It employed both primary and secondary data using various data collection methods. The main objective of this study is, therefore, to study the post-purchase consumer behavior in the study relating to textile and apparel products in study area and offer suitable suggestions and recommendations relating to study on the basis of findings. It was conclude that over all brand loyalty, majority of the respondents satisfied with way in which the brand is marketed is very impressive among entire three regions in brand loyalty of textile and apparel products in Chennai city.
Keywords: Apparel; Information Search; Promotional Offers; Textile; Word-of-Mouth.
Scope of the Article: Textile Engineering