Production and Marketing of Coffee Crops with Special Reference to Coffee Plantations in Dindigul District
M. Anbarasi1, S. Praveen Kumar2
1M. Anbarasi, Department of MBA, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
2Dr. S. Praveen Kumar, Department of MBA, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
Manuscript received on 14 August 2019 | Revised Manuscript received on 05 September 2019 | Manuscript Published on 17 September 2019 | PP: 314-320 | Volume-8 Issue-2S8 August 2019 | Retrieval Number: B13780882S819/2019©BEIESP | DOI: 10.35940/ijrte.B1378.0882S819
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Marketing consists of the performance of business activities that direct the flow of goods and services from the producer or supplier to the consumers or end-users. Marketing is a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers. According to Stanton, “Marketing mix is the term used to describe the combination of the four inputs which constitute the core of a company’s marketing system the product, the price structure, the promotional activities and the distribution system. A brief description of the four elements of marketing mix is product, Price, Promotion, and Distribution. The product itself is the first element. Products must satisfy consumer needs. The management must, first decide the products to be produced, by knowing the needs of the consumers. The product mix combines the physical product, product services, brand and packages. The marketing authority has to decide the quality, type of goods or services which are offered for sale. A firm may offer a single product (manufacture) or several products (seller).
Keywords: Marketing, Consumer, end User.
Scope of the Article: Marketing and Social Sciences