Effectiveness of Marketing Techniques Adhered Athenova Technologies
M. Anbarasi1, S. Praveen Kumar2
1M. Anbarasi, Department of MBA, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
2Dr. S. Praveen Kumar, Department of MBA, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
Manuscript received on 18 August 2019 | Revised Manuscript received on 09 September 2019 | Manuscript Published on 17 September 2019 | PP: 873-878 | Volume-8 Issue-2S8 August 2019 | Retrieval Number: B13530882S819/2019©BEIESP | DOI: 10.35940/ijrte.B1353.0882S819
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The reason for this examination is to survey the connection between adequacy of showcasing procedures execution Marketing branches. This exploration as far as reason for existing is connected; and furthermore as far as technique is distinct correlational research and in term of span is a solitary period. To pick the factual example by utilizing old style arbitrary inspecting and as per the measurable equation, an example of individuals is chosen from among the factual populace. As indicated by research system and the kind of the fundamental information in this examination, survey of standard advertising techniques and scientist promoting execution are utilized as the primary instrument to quantify and information gathering. So as to do the measurable examination, SPSS factual investigation programming is utilized.
Keywords: Effectiveness of Marketing Strategies, Performance Marketing.
Scope of the Article: Marketing and Social Sciences