Regression Examination of Factors Influencing the Chatbots usage in Banking Industry of India
Deepti Sharma1, Amisha Gupta2
1Deepti Sharma, Department of Information Technology, Jagan Institute of Management Studies, (Delhi), India.
2Amisha Gupta, Department of Management, Jagan Institute of Management Studies, (Delhi), India.
Manuscript received on 23 August 2019 | Revised Manuscript received on 04 September 2019 | Manuscript Published on 16 September 2019 | PP: 906-908 | Volume-8 Issue-2S6 July 2019 | Retrieval Number: B11680782S619/2019©BEIESP | DOI: 10.35940/ijrte.B1168.0782S619
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This research investigate the factors influencing the usage of chatbot in banking industry of India. The author used regression analysis to determine and understand the factors influencing the acceptance, usage and adoption of chatbots in banking industry. Data is collected through Primary survey. 100 people were targeted, out of which 72 responded. Once the data is collected in order to check the reliability and validity of data Cronbach Alpha test is performed. The study concludes a significant impact of accessibility on adoption of chatbots. As part of the conclusion author made some suggestions and recommendations discussing the implementation of chatbots in the banking industry of India.
Keywords: Attitude, Chatbots, Regression, Cronbach Alpha Test, Statistical Analysis, Descriptive Analysis.
Scope of the Article: Regression and Prediction