Tangible and Intangible Attributes for the Development of Convention Tourism – An Economic Proposition
A. Lajwanti Naidu1, Manohar Sajnani2, Zeenat Zaidi3
1A. Lajwanti Naidu, Amity University, Noida (Uttar Pradesh), India.
2Prof. Dr. Manohar Sajnani, Dean, Hospitality and Tourism, Amity University, Noida (Uttar Pradesh), India.
3Dr. Zeenat Zaidi, Principal, Govt Degree College, B.B. Nagar, (Uttar Pradesh), India.
Manuscript received on 21 September 2019 | Revised Manuscript received on 06 October 2019 | Manuscript Published on 11 October 2019 | PP: 801-808 | Volume-8 Issue-2S10 September 2019 | Retrieval Number: B11470982S1019/2019©BEIESP | DOI: 10.35940/ijrte.B1147.0982S1019
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The present working paper documents the results of a pilot study on the Economic Impacts of Development of Convention Tourism in Hyderabad. Gaining impetus from various stakeholders of the tourism industry, the research employs the importance – performance model. The assessment is done under two heads: tangibles and intangibles, to examine whether the city of Hyderabad does live up to its reputation of being the “Convention Capital of India” attracting, in particular, leading industry giants to participate in congresses and conventions. The main study would endeavor to provide a sustainable business model to supplement the efforts of Government of Andhra Pradesh.
Keywords: Convention Tourism, Economic Proposition, Importance Performance Model.
Scope of the Article: Social Sciences