Influence of Fashion Behavior on Store Choice among the Arts College Students in Sivganga District
M. Faisal1, S. Chandramohan2, M. Ayisha Millath3, AV. Karthick4
1M. Faisal, Research Scholar, Alagappa Institute of Management, Alagappa University, Karaikudi (Tamil Nadu), India.
2Dr. S. Chandramohan, Professor, Alagappa Institute of Management, Alagappa University, Karaikudi (Tamil Nadu), India.
3Dr. M. Ayisha Millath, Assistant Professor, Alagappa Institute of Management, Alagappa University, Karaikudi (Tamil Nadu), India.
4AV. Karthick, Research Scholar, Alagappa Institute of Management, Alagappa University, Karaikudi (Tamil Nadu), India.
Manuscript received on 21 August 2019 | Revised Manuscript received on 02 September 2019 | Manuscript Published on 16 September 2019 | PP: 672-676 | Volume-8 Issue-2S6 July 2019 | Retrieval Number: B11280782S619/2019©BEIESP | DOI: 10.35940/ijrte.B1128.0782S619
Open Access | Editorial and Publishing Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This article presents the impact of fashion trends for teenagers and its influence on store choice. The study was conducted with 300 teenagers of age between “18-25”. Survey method with structured questionnaire is used to collect the data. Convenience sampling techniques were adopted and the data were collected from Sivaganga district of Tamil Nadu. The study resulted that, fashion related views and expectation varies with respect to area of Residence, Age, Family Income, Size of the family, and Frequency of purchase. Also, the most influencing sources for purchase is found to be comforted, moreover, it is also found that the influencing source also varies with respect to area of Residence, Age, Family Income, Size of the family, and frequency of purchase.
Keywords: Expectations, Fashion, Sources, Store Choice, Views.
Scope of the Article: Social Sciences