Factors Influence the Choice of Mobile Apps for Transactions among Youngsters
A. Monilakshmane1, B. Rajeswari2
1A. Monilakshmane, Ph.D, Research Scholar, Department of Management Studies, School of Management, Pondicherry University, Kalapet, Puducherry (Tamil Nadu), India.
2Dr. B. Rajeswari, Assistant Professor, Department of Management Studies, School of Management, Pondicherry University, Kalapet, Puducherry (Tamil Nadu), India.
Manuscript received on 20 August 2019 | Revised Manuscript received on 30 August 2019 | Manuscript Published on 16 September 2019 | PP: 612-617 | Volume-8 Issue-2S6 July 2019 | Retrieval Number: B11170782S619/2019©BEIESP | DOI: 10.35940/ijrte.B1117.0782S619
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The recent upward trend in adoption and usage of technology-enabled financial services (e-finance), reached the next level of doing financial transactions through mobile apps in large numbers. In this study, the researcher is focusing on the influence of differences in users’ demographic attributes on their frequency of usage of e-finance mobile apps. Primary data collected from 400 respondents were analysed using one way ANOVA, cross tabulation, independent sample t-test in SPSS. The findings revealed that usage differences in gender, income and education qualification of users, mainly youngsters influence their choice of apps and number of transactions they perform, while age and occupation differences fail to make significant changes. This result contributes to the existing researches by proving/disproving its findings and to service providers to design their service offerings accordingly.
Keywords: E-finance, E-wallet, Technology Adoption, Mobile Apps.
Scope of the Article: Mobile Computing