Integrating Technological Acceptance Model and end-User Computing Satisfaction to Explain the Intention to Continue Using Car Navigation Systems in UAE
Salem Alkutbi1, Ibrahim Alrajawy2, Ali Ameen3, Ahmed Hamoud Al-Shibami4, Amiya Bhaumik5
1Salem Alkutbi, Faculty of Business and Accountancy, Lincoln University College, Selangor, Malaysia.
2Ibrahim Alrajawy, Faculty of Business and Accountancy, Lincoln University College, Selangor, Malaysia.
3Ali Ameen, Faculty of Business and Accountancy, Lincoln University College, Selangor, Malaysia.
4Ahmed Hamoud Al-Shibami, Faculty of Business and Accountancy, Lincoln University College, Selangor, Malaysia.
5Amiya Bhaumik, Faculty of Hospitality and Tourism, Lincoln University College (LUC), Selangor, Malaysia.
Manuscript received on 20 September 2019 | Revised Manuscript received on 06 October 2019 | Manuscript Published on 11 October 2019 | PP: 628-634 | Volume-8 Issue-2S10 September 2019 | Retrieval Number: B11130982S1019/2019©BEIESP | DOI: 10.35940/ijrte.B1113.0982S1019
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This research uses modelling of structural equations via PLS to assess the 167 suitable questionnaires so as to evaluate the recommended model that utilizes the technology acceptance model TAM and end-user computing satisfaction theories to identify factors that affect driver intention to continue using car navigation systems among UAE’s drivers with private licenses. The research will describe relationships among accuracy, content, format, timeliness, ease of use, perceived usefulness, and intention to continue using car navigation systems. Our efforts have improved our understanding of the use of satellite navigation technology. Results suggested that all seven hypotheses are supported. The recommended model also clarified 20% of the variance in the intention to continue using car navigation systems.
Keywords: Intention to Continue using Car Navigation Systems; TAM; EUCS; UAE.
Scope of the Article: Internet Computing