Measuring Urban Tourist Spillover Effect Toward Rural Area
Tan Ying Ying1, Soo-Fen Fam2, Mohd. Fauzi Kamarudin3, Sentot Imam Wahjono4, Ong Boon Zian5
1Tan YingYing, Universiti Teknikal Malaysia Melaka, Malaysia.
2Soo-Fen Fam, Universiti Teknikal Malaysia Melaka, Malaysia.
3Mohd. Fauzi Kamarudin, Universiti Teknikal Malaysia Melaka, Malaysia.
4Sentot Imam Wahjono, Universitas Muhammadiyah Surabaya, Indonesia.
5Ong Boon Zian, Universiti Teknikal Malaysia Melaka, Malaysia.
Manuscript received on 11 October 2019 | Revised Manuscript received on 20 October 2019 | Manuscript Published on 02 November 2019 | PP: 701-705 | Volume-8 Issue-2S11 September 2019 | Retrieval Number: B11120982S1119/2019©BEIESP | DOI: 10.35940/ijrte.B1112.0982S1119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Melaka tourism has attracted huge number of domestic and international tourist every year and becoming a great source of income for the state. However, tourism in Melaka is mostly centralized on the city area of Melaka Tengah causing socioeconomic deprivation and inequality of people in sub urban and rural areas. Consequently, rural tourism work as a solution of development of economic and part of the rural community’s diversification policies. Hence, this research is aim to determine the tourist spillover effect from urban exert to rural area. Global and Local Moran, I am used to analysis the data to show the phenomena of spillover of tourist’s flow by correlation. The secondary data is obtained from Tourism Melaka and Department of Statistic Malaysia for further data analysis. The result has shown that tourist spillover happened from Melaka tourist attractions to rural area. Therefore, the tourism in Masjid Tanah a mukim in Alor Gajah district can be expand and innovate to be one of the attraction in Melaka. This suggestion of development will grow the socioeconomic at the rural area by establish more employment apart from agriculture sector, diversify the income of the local citizens as well as encourage them to take part in entrepreneurship.
Keywords: Rural Tourism, Socioeconomic Deprivation, Tourism Hot Spots, Tourist Spillover Effect.
Scope of the Article: Municipal or Urban Engineering