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Mobile Augmented Reality: An Alternative Way toward Museum Visitors’ Experience
Mohd Hisyamuddin Kassim1, Ahmad Rafi Eshaq2, Charles Peter Woods3

1Mohd Hisyamuddin Kassim, Multimedia University Cyberjaya, Persiaran Multimedia, Cyberjaya, Selangor, Malaysia.
2Ahmad Rafi Eshaq, Multimedia University Cyberjaya, Persiaran Multimedia, Cyberjaya, Selangor, Malaysia.
3Charles Peter Woods, Multimedia University Cyberjaya, Persiaran Multimedia, Cyberjaya, Selangor, Malaysia.
Manuscript received on 21 August 2019 | Revised Manuscript received on 11 September 2019 | Manuscript Published on 17 September 2019 | PP: 1420-1425 | Volume-8 Issue-2S8 August 2019 | Retrieval Number: B10770882S819/2019©BEIESP | DOI: 10.35940/ijrte.B1077.0882S819
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The research focuses on visitors’ experience via Mobile Augmented Reality (MAR) approach exhibition. Since the museum considered as a complex public institution, it required intellectual involvement from various disciplines in determining design decision at multilayer of design stages. It triggers the research to theorize the complex design development by considering “visitors’ experience” as the backbone of the research. This notion is closely related to the fundamental of the museum context where the research attempts to unfold the factors that constitute them and how its related to each other. The aim is to formalize the factors that constitute the MAR approach exhibition toward visitors’ experience. There are two objectives; to investigate the visitors’ expectation, physical exhibition setting and MAR application that assists various visitors’ activities; to validate the factors that constitute to the MAR approach exhibition toward visitors’ experiences. The research applies mix-mode method which consists of a literature review, interviews and questionnaire to validate the finding. The reflection, the research highlights the “visitors’ experience” as the primary consideration in bridging the gap between curators and designers. Thus, it promises an alternative approach for the museum in harmonizing the visitors’ experience in the exhibition spaces.
Keywords: Museum Visitors, Mobile Augmented Reality Approach, Museum Physical Environment.
Scope of the Article: Mobile Adhoc Network