Mobile Commerce Potentials and Challenges: India Case Study
Yousef A. Baker El-Ebiary1, Najeeb Abbas Al-Sammarraie2
1Yousef A. Baker El-Ebiary, Faculty of Informatics and Computing, Uni SZA University, Malaysia.
2Najeeb Abbas Al-Sammarraie, Faculty of Computer and Information Technology, MEDIU, Malaysia.
Manuscript received on 20 June 2019 | Revised Manuscript received on 11 July 2019 | Manuscript Published on 17 July 2019 | PP: 1154-1157 | Volume-8 Issue-1C2 May 2019 | Retrieval Number: A12030581C219/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study aims to highlight the present situation and status of commerce in India particularly mobile commerce or M-commerce. At present time, mobile phones including smart phones, I-pad and tablets are common items to people, and they are now highly affordable. Users of mobile phones have significantly increased in number, and the bandwidth consumed is large as well. Meanwhile, e-commerce applications are very common today but there is still hesitance among people towards m-commerce use, owing to the issues associated with security and payment, in addition to the complexity of mobile application. It is projected that the future will witness different form of sales and services. Accordingly, problems have arisen in the m-commerce implementation on the sides of users, provider, as well as business. Meanwhile, the application providers are obliged to consider the type and needs of users. Hence, this paper will detail the issues faced by both users and providers in the context of India.
Keywords: E-business, m-commerce, Mobile Adoption, Technological Innovation.
Scope of the Article: Mobile Computing and Mobile System Engineering