Technology Acceptance Model (TAM) and Dynamics of Online Purchase Adaptability
Muhammad Hassan1, Syed Sibtain Ali Shah Kazmi2, Siti Falindah Padlee3
1Muhammad Hassan, Ph.D Scholar, School of Maritime Business and Management, Universiti Malaysia Terengannu.
2Syed Sibtain Ali Shah Kazmi, Ph.D Scholar, School of Maritime Business and Management, Universiti Malaysia Terengannu.
3Siti Falindah Padlee, Siti Falindah Padlee, Senior Lecturer, School of Maritime Business and Management, Universiti Malaysia Terengannu.
Manuscript received on 28 April 2019 | Revised Manuscript received on 10 May 2019 | Manuscript Published on 17 May 2019 | PP: 390-402 | Volume-8 Issue-1S May 2019 | Retrieval Number: A10570581S19/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study evaluates online purchase decision based on TAM model among university students in lesser develope00d areas of northern region of Pakistan. The advancement in technological spread has encapsulated the entire world but still adaptation of certain technological aspects is slow in certain parts of the world as compared to others. This gap in research literature that how despite the widespread use of mobile technology, online purchase is still having a hard time to catch up and the relevant businesses are struggling to make their mark in the e-business market. A framework is developed to establish how online purchase decisions are formulated through the use of mobile technology and internet surfing and a qualitative study is conducted based on semi structured interviews to determine the trend of online shopping on two well-known websites among students of three universities in KPK province of Pakistan. The study is an effort to determines the slow reasons of online purchase trend adoption among young educated population belonging to lesser developed areas of Pakistan.
Keywords: TAM, Online Purchase Decision, Online Payment, Mobile Purchase Adaption, Technology Acceptance Model, Purchase Method.
Scope of the Article: Online Learning Systems