Performance and Effectiveness of Rural Postal Life Insurance – A Study Among People in Kanchipuram District
D. Bhuvaneswari1, S. Tamilarasi2
1D. Bhuvaneswari, Research Scholar, Assistant Professor, Department of Commerce, SRM Institute of Science and Technology, Kattankulathur (Tamil Nadu), India.
2Dr. S. Tamilarasi, Associate Professor & Research Supervisor, Department of Commerce, SRM Institute of Science and Technology, Kattankulathur (Tamil Nadu), India.
Manuscript received on 13 June 2019 | Revised Manuscript received on 09 July 2019 | Manuscript Published on 17 July 2019 | PP: 159-163 | Volume-8 Issue-1C2 May 2019 | Retrieval Number: A10290581C219/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: India’s insurance industry has seen fastest development in the most recent decade and shows the way to economic development of the country. Insurance market covers both the Government and the Private organisations. India Post has also made an attempt by introducing the insurance scheme for the benefit of the people residing in rural area. This study has been made to analyse the performance of Rural Postal Life Insurance and the effectiveness among the people from various insurance schemes. The study aims to find the awareness on insurance schemes, purpose of investing in RPLI, Services rendered related to the policy and the claim and settlement process of RPLI. The sample has been collected from the respondents belongs to the Kanchipuram district. The researcher based on the Primary data and the statistical tools were used to get the result.
Keywords: Economic Development, Insurance Market, India Post, RPLI, Policy.
Scope of the Article: Marketing and Social Sciences