A Study on Green Products Buying Decision among Chennai People with Respect to their Ecological Consciousness and Challenges to Buy
R. Megavannan1, R. Arivazhagan2, Guide Name3
1R. Megavannan, Assistant Professor, SRM Institute of Science and Technology, Kattankulathur, Chennai (Tamil Nadu), India.
2R. Arivazhagan, Associate Professor, SRM Institute of Science and Technology, Kattankulathur, Chennai (Tamil Nadu), India.
3Guide Name, Designation, SRM Institute of Science and Technology, Kattankulathur, Chennai (Tamil Nadu), India.
Manuscript received on 13 June 2019 | Revised Manuscript received on 09 July 2019 | Manuscript Published on 17 July 2019 | PP: 137-141 | Volume-8 Issue-1C2 May 2019 | Retrieval Number: A10250581C219/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Both Government of India and Government of Tamilnadu have taken lots of measures to encourage ecological conscious among the general public. People also interested on the same in their intention, whereas while coming to execution in terms of paying and purchasing decision, they are facing some challenges. Hence this study was conducted to analyse the green products buying decision by the customers. Scope of this study was limited among Chennai people and confined with two constructs such as ecological consciousness and challenges to buy. Around 135 respondents were selected based on convenience sampling method and data was collected through survey by using structured questionnaire. Suitable statistical tools were utilized for analysing the collected data. Based on results of the data analysis, this study reveals that, ecological conscious of the customers was playing major role than the challenges to buying green products, whereas more numbers of challenges to buying variables were showing significant relationship with green products buying decision.
Keywords: Buying Decision, Challenges to buy, Ecological Conscious, Environment Friendly, Green Products.
Scope of the Article: Social Sciences